A collaborative visual identity project for a gym brand focused on intensity, movement, and performance. The challenge was developing an edgy, high-energy identity that remained clear and cohesive. The solution combined expressive splatter textures, structured layouts, and an energetic neon color palette to create a bold visual system applied across apparel, packaging, and digital platforms.

Designed collaboratively by: Denise Soto, Alicia Rios, Trigo Villegas